Alice Laughlin

New Paltz, NY

Founding Coach, Senior Coach Level 3

Total Immersion Swim Studio

(845) 332-8320


With the founding of Total Immersion in 1989, Alice combined her love of education and marketing with Terry's love of swimming and coaching. Terry’s focus was the development of the WHOLE person, and what is learned from “swimming this practice, this performance, and this race.” Alice was the swimming outreach marketing and sales expert who placed our TI Head Coach in the spotlight. She booked every TI workshop for over 20 years, which coincided with Total Immersion’s largest growth and profit. In 1990, Alice learned to swim the TI method from Terry Laughlin, at one of the first Total Immersion Workshops. Soon after she began coaching these same TI freestyle workshops. She continues to grow, develop her skills, and improve along with the Total Immersion method. Alice teaches kids from age 5 and up and adults from phobic/just learning to swim beginners to triathletes and elite swimmers. Alice has over 25 years of experience in coaching hundreds of Total Immersion workshops, open water camps, TI coach training, as well as private lessons worldwide. She also directs and manages the Total Immersion Swim Studio in New Paltz, NY, where she coaches all ages and all abilities. In addition, she has attended dozens of American Swimming Coaches Association (ASCA) clinics with Terry Laughlin, when he was a presenter. Alice relates most closely to the quote from the Dalai Lama: "If you contribute to other people’s happiness, you will find the true goal, the true meaning of life."