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Old 12-27-2011
terry terry is offline
Head Coach
Join Date: Apr 2008
Posts: 2,305
terry has disabled reputation

You're all correct on the need to articulate that goal better. Our intention isn't to offer dietary or lifestyle advice. This would indeed be 'scope creep' and dilute our message. Rather, the point I'm seeking to embed in our mission statement is that TI is the only truly holistic swimming method. We help you reach your swimming goals in a way that help you be healthier and happier as well. Live well by swimming well.

Something more like this:
We believe swimming is the healthiest and most satisfying of all physical activities. Our mission is to help people of all ages and abilities achieve their swimming goals--and experience greater health and happiness--through intelligent, effective, and enjoyable practice.
Terry Laughlin
Head Coach & Chief Executive Optimist

May your laps be as happy as mine.

My TI Story

Last edited by terry : 12-27-2011 at 12:13 PM.
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