Originally Posted by terry
As I work through this process of sharpening the messages on our web site, I'm consider a small expansion of the mission statement of TI.
We believe everyone – not just the talented few -- should be able to experience the joy of swimming well. Our mission is to bring that gift to as many people as possible through self-help tools and expert instruction and by supporting swimmers in making healthy choices and living well.' ?
I think with a couple of very small changes, you can include most of this verbiage without implying anything beyond "scope".
How about something like:
"...Our mission statement is to bring that gift to as many people as possible. Through self-help tools, and expert instruction, to support swimmers in their healthy life choices."