"by supporting swimmers in making healthy choices and living well. "
First reaction is that it may not add value to the mission statement; but on second thought, I feel it offers a lot of value if the intention is that TI might even aid the want-to-be swimmer by suggestions a fitness and dietary programs, which if followed, will enhance the swimming experience. It makes me curious to see if there is more than swimming instruction available through TI. A holistic approach to swimming, perhaps? An approach where the fitness of the swimmer is taken into account. Perhaps another division of the web site dedicated to "well being and fitness"?
If you're not swimming; then you should be skiing......