Web Redesign: Expanded TI Mission Statement
As I work through this process of sharpening the messages on our web site, I'm consider a small expansion of the mission statement of TI.
We believe everyone – not just the talented few -- should be able to experience the joy of swimming well. Our mission is to bring that gift to as many people as possible through self-help tools and expert instruction and by supporting swimmers in making healthy choices and living well.'
The part in italics is new.
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__________________
Terry Laughlin
Head Coach & Chief Executive Optimist
May your laps be as happy as mine.
My TI Story
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