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Old 12-27-2011
bx bx is offline
Senior Member
Join Date: Oct 2010
Location: Bournemouth, UK
Posts: 422

Is this mission statement something for the new website, as I couldn't find one in the present version... Anyway, I don't know if mission statements really add much value for anyone?

[EDIT: I see the MS is on the About TI page, but I missed it as it wasn't flagged as "Mission Statement"]

On the "About TI" page at the end we've got:
Total Immersion: Swimming that Changes Your Life
which I think is rather good, short and memorable.

On another thread some time ago the forum discussed phrases, and one that apparently works well in Japan is:
Swim with grace
which, again, I think is a fabulous little phrase.

Perhaps you could combine them:
Total Immersion: Graceful Swimming that Changes Your Life

Last edited by bx : 12-27-2011 at 01:12 PM.
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