Lorna Richardson

Los Angeles/Santa Monica, CA

Level 3 Coach

424-235-8431

lorna@fluid-movement.net

www.fluid-movement.net

Offering: • Group Swims • One-on-one privates • Semi-private sessions (2 persons) • Virtual coaching via Zoom • International Swim Clinics • Video Analysis  Lorna is a Swim coach, Personal Trainer and founder of Fluid Movement with a background in Physical Therapy and Aquatic rehab. Born & raised in England, Lorna has been an avid athlete from an early age with a heavy emphasis on competitive swimming. Her love of swimming has evolved from a county team swimmer as a teenager to a TI swim coach with a meticulous eye & a passionate zest to help any & every swimmer that falls under her wing. She specializes in adult’s who have never learned to swim, swimmers struggling to overcome nagging injuries, and budding Iron men and woman who can run, can cycle, but are intimidated by the long swim required to get to the finish line. As an Ironman triathlete, she has experienced the physical & mental challenges required of one’s mind and body to compete and the need for proper technique to prevent injury. This first hand experience combined with Lorna’s passions to continually develop & evolve has her currently pursuing a degree in Exercise Science/Physiology. Lorna spent 7 years working at a Physical Therapy unit in Santa Monica where she trained a broad spectrum of clients, ages 6-80+yrs, recreational to pro-athlete. Using this background as a platform, she has applied her knowledge and experience to her company, Fluid Movement. Here Lorna has been able to apply some of her philosophies in a collaboration of land & water based programs. These programs specialize in improving movement pattern Through strength training, functional movement assessment and swim stroke analysis, she works with adults to help them gain the confidence they need to feel more comfortable in the water and become more efficient swimmers.  It is Lorna’s desire to pull from her own past as well as draw upon her combined skills to enhance the quality of life of others and to help them achieve their own personal goals, whether that is to complete an ultra endurance race, their first lap of the pool or to walk without pain.  “I’m always striving to find new ways to help my instructions resonate with each swimmer.  I try to keep my mind open to new ways of practice & be ready to adapt to any given scenario. For example - coaching during COVID lock down, life goes on, and so does training. Rather than zooming from pool to pool, I’ve been Zooming over the internet, coaching clients remotely. If we can work from home, school from home, why not swim too?  I’ve been virtual teaching one client who lives hours away! Using an Endless pool in his back garden, I’m able to coach from anywhere whilst refining his technique.  The results have been fantastic & he’s thrilled that he’s made so much progress when others had resigned themselves to the fact that they couldn’t do anything during the pandemic.   Where there’s a will there’s always a way - that’s my motto! So if you have a pool, a computer or phone, I can coach you anywhere in the world, any time zone. I believe in quality coaching - listening & learning from my swimmers as much as they are learning from me. I try to keep things simple, not over complicate them.  Make it attainable, not a barrier.  Break it down & build it up.  The TI method is a smart systematic progression - BUT it’s important to recognize individual interpretation. Everyone learns at different rates - so I don’t rush the process.   Without awareness we cannot expect to change. It’s basic human behavior: The more we make that connection with swimming, the more we love it because it’s rewarding.  The more we love it the longer we are likely to adhere to it.  We see better results, marked improvements & that all important connection with mind & body - hence a better quality of life.”