• Swimming is an essential life skill and an ideal way to achieve optimal health – everyone should have access to its rewards.
  
• TI is the world’s best swimming instruction: We can teach anyone to swim…and swim well!
  
• Our mission is to enrich as many lives as possible by improving the way swimming is taught and practiced everywhere and to make the swimming experience more accessible, enjoyable and satisfying to anyone who might benefit from that.

TI Core Values
With a purpose as ambitious as that stated above, it’s essential to have a set of guiding values that continually remind you what you stand for, and by which you can be guided in good times and bad in all situations.

We have a passion for swimming.
We love swimming and want everyone who swims to love it as we do. That passion helps us start every day enthused, inspired and energized to make the swimming experience better and more rewarding.

We are a learning company.
A company that is celebrated for teaching must value learning. We stay curious. We try to learn as much from our students as we teach them. We share what we know with our colleagues and clients. We try to stay on the leading edge in developing learning tools and methods and strive constantly to improve on what we're already doing.

We value simplicity.
Einstein once said that the simplest solution to any problem is likely to be the best. We pledge to make our learning tools and methods so simple that literally anyone can learn them, and almost anyone can teach them. Our goal is to empower virtually anyone to help themselves or anyone else swim better.

We value your good will.
We are fortunate to have "raving fans" and are ever conscious how precious that good will is. We endeavor to provide service as good as our instruction and view service as an honorable profession. Our reputation and values also draw good people to join TI as Teaching Professionals. To justify and maintain your good will, we set and maintain high standards and live our values every day.


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