1) It emphasizes that TI is for everyone from novice swimmers to elite swimmers.
2) It emphasizes that TI aims to help people improve their health by pursuing a lifetime program of physical exercise through swimming.
3) It recognizes that people who come to TI have specific goals they are trying to achieve, and that those goals are not the same for everyone.
4) It recognizes that people who pursue swimming for any reason want it to be enjoyable.
5) It indicates that TI has a plan for achieving its objectives.
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